GoMore Privacy Policy

Last revised: May 17, 2023

Thank you for using GoMore!

This Privacy Policy explains GoMore’s collection, use, sharing, and protection of user information from the website, mobile application, and any other mobile or online service owned and offered by GoMore.

In Spain, GoMore operates as Amovens (Amovens Soluciones SL, "Amovens"). The below privacy policy applies to both GoMore and Amovens.


1.1. Information You Give Us

  • Account information. When signing up, you are required to provide your full name, email, and a password. Processing of account information is necessary for the performance of the contract with you (GDPR article 6 (1) (b)).

  • Mobile phone information. To perform any ridesharing or rental activity on our Platform, you will need to provide a mobile phone number that is verified by SMS. This is a way for us to authenticate your identity and create a trusted environment for other users. Processing of mobile phone information is based on GoMore’s legitimate interest in securing a trusted environment for all users (GDPR article 6 (1) (f)) and is necessary for the performance of the contract with you (GDPR article 6 (1) (b)).

  • Profile information. GoMore asks you to provide other information in your user profile to increase the level of trust on our platform. This includes a picture of yourself and information about your date of birth, education, occupation, and a description about yourself. Processing of profile information is based on GoMore’s legitimate interest in securing a trusted environment for all users (GDPR article 6 (1) (f)).

  • Identity authentication. When renting a car for the first time, you will need to be validated to rent on our platform. As a part of this we must verify your identity and whether you meet the requirements to rent on our platform. We may ask you to verify your identity through an authorized external service such as NemID/MitID or BankID as well as upload a picture of your face, pictures of your driver’s license, national identity card, national health insurance card, and/or passport. Pictures will be deleted after a year. Your personal identity number, provided via photos uploaded, may be used to handle customer, insurance, or criminal disputes that arise in a rental booking. Further, as an additional security measure, we may perform a credit check, a criminal background check, and/or ask you to provide additional documentation such as a proof of address or copy of a recent payslip. For payslips, we check whether the user is employed with an income in addition to the address information. Documentation from your approval to rent is stored for as long as you are approved to rent on the platform, and is deleted one year after your approval status ends. If you are unsuccessful in your request to be approved to rent, then your photos are deleted one year after submitting your request. Documentation is retained if needed in connection with a criminal or insurance investigation arising from a rental. When renting a car as a renter, the owner may ask for a picture of your driver’s license taken via the GoMore app to verify that the person picking up the vehicle is the same as the person approved to rent by GoMore. Processing of the mentioned Identity authentication information is based on your consent (GDPR article 6 (1) (a) (non-sensitive information) and section 11 (2), paragraph 2 of the Danish Data Protection Act (social security number).

  • Communications with GoMore and other Members. If you correspond with us via email or any other digital communication channels like SMS or WhatsApp, we may retain the content of your messages, your contact details, and our replies. We also keep copies of any messages you send through GoMore to other users. We may retain the information in the user content that you post on GoMore. GoMore has a legitimate interest in processing the mentioned personal data in order to help resolve issues between users or between GoMore and a user, generally improve our Customer Care, minimize inappropriate content on the Platform, or better understand how our users interact with the Platform in order to improve the product (GDPR article 6 (1) (f)).

  • Personal information when ordering a leasing car. When ordering a leasing car through GoMore, you are asked to provide name and email (if not already a signed-in user), address, phone number, birthdate, driving record the past three years, and social security or national identity number. This is needed to complete the order with our leasing partners. The social security or national identity number is needed to perform a credit check. It is deleted one week after your online order is made. GoMore obtains your consent in order to perform a credit check (GDPR article 6 (1) (a). The other mentioned personal data obtained in order to lease a car is necessary for the performance of the leasing contract (GDPR article 6 (1) (b)) and necessary for compliance with legal obligations (GDPR article (1) (c)).

  • Payment information. GoMore collects anonymized information that is linked to your personal payment information, which is stored by a third-party payment provider. By submitting your payment information, you authorize GoMore to access and use this information in order to pay on your behalf for the transaction. Our third-party payment provider also receives your email address for the purposes of helping us link payments to specific GoMore users. It also receives information related to your session when the payment was made, including the device IP address. This is used by our payment provider for the purposes of identifying high-risk and potentially fraudulent payments. If you remove a payment card from the Platform, GoMore retains the right to store the anonymized information that can identify the card with our payment provider. This is for the purpose of collecting debts owed to GoMore. If you delete your account with GoMore, we will delete all information related to payment cards within 180 days provided there is no debt associated with the closed GoMore account. If you delete your GoMore account and have debt with GoMore or debt arises within 180 days, we will retain payment information until 180 days have passed since the last debt collection was completed. Processing of payment information is necessary for the performance of the contract with you (GDPR article 6 (1) (b)) and necessary for compliance with a legal obligation (GDPR article 6 (1) (c)).

  • Bank account information. In order to receive money from a GoMore transaction, we also require that you provide us with a valid bank account that we can transfer money into. Processing of bank account information is necessary for the performance of the contract with you (GDPR article 6 (1) (b)).

  • Vehicle information. When registering a car that can be used for rental you must provide information about the car, including make and model, car registration number, the car’s address, and insurance status. You are also able to provide pictures and further descriptions of the car’s features in order to market your car to other users. When registering a car for ridesharing you can provide information about the make and model, car registration number, number of seats, and pictures of the car. Processing of vehicle information is necessary for the performance of the contract with you (GDPR article 6 (1) (b)) and GoMore’s legitimate interest in providing the best possible services on the platform (GDPR article 6 (1) (f)).

  • Social Media. When you interact with our service through various social media, such as when you log in through Facebook or when you like or post a comment to our Facebook page or interact with us on other social media, we may receive information from the social network, such as your profile information, profile picture, user name, user ID associated with your social media account, age range, language, country, friends list, and any other information you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network. Processing of this information is necessary for the performance of the contract with you (GDPR article 6 (1) (b)) and consent (GDPR article (6 (1) (a)). For more information, please see our Facebook privacy policy.

  • Contact information to hear about offers. You can leave your contact information (name, email, and phone number) in various places on the website to hear more about various offers related to rental or leasing even if you are not signed up as a member. This contact information will be stored in our database and in sales tools external to GoMore for 1 year. After that, the contact information submitted will be anonymised. We process your information as part of GoMore’s legitimate interest in providing you the best possible services on the platform (GDPR article 6 (1) (f)). Note: if you are also signed up as a member of the platform your contact information will still be stored on your GoMore account as is necessary for the performance of the contract with you (GDPR article 6 (1) (b)) and GoMore’s legitimate interest in providing the best possible services on the platform (GDPR article 6 (1) (f)).

1.2. Information We Automatically Collect From Your Use of GoMore

  • Usage information. We collect information about your interactions with the app and website, such as pages or other content you view, your searches, transactions you have completed or intended to complete, and other actions on the platform. This data is stored in our database as well as shared with third party tools. We process the mentioned personal data due to our legitimate interest in generating insights about how users interact with the product, improve our products and services as well as provide users with customer support (GDPR article 6 (1) (f)).

  • Transaction information. We collect information related to your transactions on the platform, including the date and time, amounts charged, and other related transaction details. Processing of transaction information is necessary for the performance of a contract with you (GDPR article 6 (1) (b)).

  • Location information. We log the last two known IP addresses when you use GoMore. This information cannot identify users individually and is anonymous. We use the current location to improve searching for rental cars and ridesharing rides in the product. Your current IP address is also recorded when applying for renter approval to check for any suspicious behaviour. If you have enabled location sharing on your GoMore mobile app, we may also use more specific location information (e.g. location from your mobile GPS) for the purposes of helping you find your driver or rental car. Some car owners have their own GPS tracking installed in their car(s), which allows them to see a renter’s real-time location, speed, mileage or other related information that the tracking equipment produces during a rental. GoMore will not store or make use of information gathered by such GPS tracking devices.

  • Cookies. Our website uses cookies, including third party cookies, to show you relevant advertising for GoMore and GoMore products as well as keep you logged in to the website. For more information, please read our Cookie Policy.

  • Google reCAPTCHA. GoMore uses the reCAPTCHA service from Google at sign-up and sign-in to verify that users using the platform are real persons and not “bots” or other malicious software using the site for spam or abuse. The Google Privacy Policy and Terms of Service apply.

1.3. Communication to users

  • Marketing messages. GoMore may contact you for the purposes of direct marketing, provided that we have obtained your prior consent (GDPR article 6 (1) (a)). This means that GoMore may use your personal data that we have collected in accordance with this Privacy Policy to contact you with newsletters and other marketing materials. The direct marketing communications may be provided to you via email, SMS, or push notifications. Our marketing communications may include offers that are provided together with our leasing and insurance partners. Click on the relevant link to see the most up to date list of partners for Denmark, Sweden, Finland, Switzerland, or Austria. Please see how you may opt-in in section 4 below.

  • Transaction messages. GoMore sends email, SMS messages and push notifications that contain information related to your bookings and transactions on the platform. This includes information about booking requests, booking confirmations, changes to your booking, or matches to ride alerts that you have created. You will receive these messages due to GoMore’s legitimate interest in providing you with the best possible services (GDPR article 6 (1) (f)) and in order to perform the contract with you (GDPR article 6 (1) (a)). The transaction messages will not contain any marketing material. Please see how you may opt-out in section 4 below.

  • Service messages. GoMore sends email, SMS messages and push notifications that contain information and news related to the company, our product, and our services to ensure that users have the latest information about how the platform works and how they can make best use of it. You will receive due to GoMore’s legitimate interest in providing you with the best possible services (GDPR article 6 (1) (f)) and in order to perform the contract with you (GDPR article 6 (1) (a)). The service messages will not contain any marketing material. Please see how you may opt-out in section 4 below.

1.4. Information About GoMore Keyless

1.4.1. Data we collect from a Keyless Device

  • Cars connected to GoMore Keyless may send GoMore information about the status of the car’s location, mileage, fuel level, battery level, central locking system and engine immobiliser status.

  • For Keyless cars supported through hardware, historical data from the hardware device will be stored for 90 days with our partner and can be linked to the car’s registration number. No other personal details about the car owner’s identity are shared. For Keyless cars supported through an API integration, no personal information is stored with any other third parties other than the car manufacturer, with whom the car owner has given permission to connect.

  • GoMore saves in its database for 28 days all information received from a Keyless car when the rental contract is being completed at the start or end of a rental and when a Keyless car owner is locking, unlocking or checking the location of their Keyless car from the app. The data stored includes, among other things, fuel level, mileage, and location.

1.4.2. How the data we collect from Keyless will be used

  • The data provided by the Keyless car is used to enable and facilitate Keyless rentals between renters and car owners. It is also used for fraud detection and prevention and troubleshooting errors in the app. This information can be seen at any time by GoMore.

  • GoMore employees authorized to handle Keyless rentals will be able to retrieve the information provided by the Keyless car. This will be done in connection with upcoming, active, or completed rental bookings where the information is needed to assist the car owner or the renter. Further, where relevant, GoMore may share information received from the device with our insurance partner or the police if it is needed to aid in an insurance claim or criminal case.

  • To help find the car before a confirmed rental booking starts, renters will have access in their app to the car’s real-time location 30 minutes before the start of an active rental booking. Car owner’s will not be able to see the car’s real-time location through the GoMore app while a rental booking is ongoing. If a Keyless car is not returned to the car owner before the end of the agreed rental booking period, the car’s location, fuel level and mileage values will be made available to the car owner.

  • Processing of the mentioned personal data collected from Keyless is necessary for the performance of the contract with you (GDPR article 6 (1) (b)) and necessary for compliance with a legal obligation (GDPR article 6 (1) (c)).


  • Sharing between Users. When a booking is made, certain information will be shared between users, including your name, email and mobile phone number. If renting a car, we also share your driver's license number with the car owner. Your address will be included in the rental contract that is completed together with the car owner before a rental starts (for non-Keyless rentals). In case of extra costs or accidents in connection with a rental booking, your address may be shared with the car owner if he/she is registered as a commercial owner and using their own debt collection service or rental insurance. If renting out your car, we also share the car registration number and the car’s address provided when uploading your car. We don’t share billing or payout information with other users.

  • Sharing with other GoMore subsidiaries. Your data may be shared internally with another subsidiary of GoMore ApS in support of upcoming or previously resolved transactions on the platform.

  • Profiles, Rides and Rentals Offered, and other Public Information. Parts of your public profile page, such as your first name and first letter of last name, personal description, education, occupation, age, and average response time on the platform are publicly visible to other users. If you rent out your car or offer a ride on our platform, information related to your ride or car will be publicly available. The ride or rental listing pages, will also show some information about you, including your name, car registration number, average response time and accept rate (rental only), and age (ridesharing only). If you remove information that you posted to GoMore, copies may remain viewable in cached and archived pages, or if other users have copied or saved that information. After completing a booking, users may write reviews and rate each other. Reviews are part of your public profile page.

  • Insurance, Leasing, and Debt or Fine Collection Providers. You hereby agree that GoMore may share your personal information, including name, address, mobile phone number, social security or national identity number, and certain other information from time to time relevant in relation to your rental, ridesharing, or leasing activities on GoMore to our service providers and partners such as insurance, leasing, and debt or fine collection providers (“the Providers”). The Providers provide services on our behalf or otherwise help us to provide the service to you. We provide personal data to debt collection companies so that they can process, manage and reclaim (on behalf of GoMore) any overdue debt you owe as a result of using our platform. You further agree that GoMore may also request and receive from the Providers information about the status of your payment, missing payment, debt collection and insurance cases. GoMore shall, when deemed necessary, have entered into a data processing agreement with such provider, which shall regulate such providers’ processing of your personal data.

  • External partnerships. We may share your name, email, telephone number, and rental, ridesharing, or leasing activity on the platform, in partnership with outside companies to provide you with additional services related to GoMore, for example, vouchers for refreshments at a gas station or a discount on a car wash.

  • Data analysis tools. We may share information about your usage of the Platform with third party analytics that allow us to understand how users interact with the product as well as target the GoMore marketing communication that we send you.

  • Widgets and Aggregators. In order to increase the chances of getting you a booking, we may display parts of the GoMore Platform (e.g. your ride or rental offering) on sites operated by GoMore’s business partners, including technologies such as widgets or API connections. If your ride or rental is displayed on a partner’s site, information from your public profile page may also be displayed.

  • Safety & Compliance with Law. We may also share personal information if it is necessary to comply with any applicable law or regulation or enforce our Terms & Conditions, including to investigate any violations or suspicions of criminal behaviour.

  • Aggregated Data. We may also aggregate and anonymize your personal information and share that anonymized and/or aggregated data with third parties. This information is non-personally identifiable and is used for industry and market analysis, demographic profiling, marketing and advertising, and other business purposes.


3.1. Analyzing Your Communications

We may review or analyze your communications (including messages sent to other users, comments included in ride or rental descriptions, and content of profile page) on the platform for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research, and customer support purposes. The processing of your personal data in this connection is based on our legitimate interest in developing our products, research and customer support (GDPR article 6 (1) (f) and in order to comply with our legal obligations (GDPR article 6 (1) (c)).

3.2. Data Retention

Your user data is retained while your account is active since it is either needed to complete the public user profile, used for facilitating a booking transaction, or needed for risk and insurance purposes. When you close your account we will either delete or anonymise your user information six months after the account is closed, unless you have outstanding debts or we have deemed it necessary to retain your information due to issues pertaining to risk, insurance, or criminal investigations.

Messages you send to another user on the platform will be retained so long as your account is active. Messages will be retained for a period of 6 months after the account has been closed. This is to ensure that we still have the ability to assist with any complaints, insurance cases, or criminal investigations relating to a prior booking.

If you wish to delete specific information shared with another user before the end of the deletion period, please contact us via email with a request specifying which information you wish to delete. We will delete the information as soon as practicable, and in any event not more than 30 days after receiving a valid request in writing. We reserve the right to refuse deletion if the deletion request pertains to an active or potential customer complaint, insurance case, or criminal investigation. Contact details can be found in section 7 ("Contact").

3.3. Google Maps

Parts of the GoMore Platform use Google Maps, including the Google Maps API(s). Use of Google Maps is subject to Google Maps Additional Terms of Use and the Google Privacy Policy.


4.1. Access and Update

You can review and change your account information at any time by logging onto your account and reviewing your account settings and user profile.

4.2. Communications

You can opt out from receiving SMS and push notifications on your mobile phone from your account settings. You can also opt out from receiving notification emails from GoMore that relate to receiving messages from other users, booking requests, matches to ride alerts. If you receive our marketing newsletter, you can unsubscribe from this in the unsubscribe link in the message or in your account settings.

4.3. Review and Delete Your Information

You may request in writing copies of your personal information held by us. We will provide you with a copy of the personal information held by us as soon as practicable, and in any event not more than 30 days after receiving a valid request in writing. We may request proof of identification to verify your identity and validate the request.

If your personal information that we hold is inaccurate, let us know and we will update the relevant information. You may also request the erasure of your personal information in accordance with the relevant data protection legislation. We will notify you within 30 days of your valid request about the relevant action taken.


We are continuously implementing and updating our security measures to help protect your information against unauthorized access. Specifically, we do the following to protect you: Before storing your password, we apply a cryptographically secure hashing algorithm to it. This means that even in the event of data theft from our servers, your password is safe. We only use industry standard encryption algorithms and well-tested code libraries. Our database, as well as all our application servers, run on Amazon Web Services (AWS), and we rely on Amazon’s physical and infrastructure security measures.


We reserve the right to modify this Privacy Policy or related procedures at any time in accordance with this provision. We will post the updated Privacy Policy on the GoMore Platform and update the “Last Updated” date at the top of this page. Changes to GoMore’s privacy policy are effective when they are posted on this page. Your continued use of GoMore services following these changes means that you accept the revised Privacy Policy. If you do not agree to these changes, you can choose to close your account with us.


GoMore ApS (CVR-nr. 35865497, Kompagnistræde 20C, 1208 Copenhagen, Denmark) is the data controller responsible for the processing of your personal information. However, if you have any questions or complaints about this Privacy Policy or GoMore’s information handling practices, you may contact your local GoMore affiliate:

GoMore Danmark
Kompagnistræde 20C
1208 Copenhagen, Denmark
Email: support@gomore.dk

GoMore Sverige
Magnus Ladulåsgatan 59
118 27 Stockholm, Sweden
Email: support@gomore.se

GoMore ApS Suomen Sivuliike
Lapinlahdenkatu 16
00180 Helsinki, Finland
Email: support@gomore.fi

GoMore Switzerland
Kompagnistræde 20C
1208 Copenhagen, Denmark
Email: support@gomore.ch

GoMore Austria
Kompagnistræde 20C
1208 Copenhagen, Denmark
Email: support@gomore.at

Amovens Soluciones SL
Calle Lagasca, 79, bajo izquierda
28006 Madrid, Spain
Email: ayuda@amovens.com

You may lodge a complaint with the relevant supervisory authority if you consider that our processing of your personal data infringes applicable data law. Contact details for all EU Supervisory Authorities can be found here.